Case study
DEOS
Project TYPE
TTS Campagins
Project TYPE
TTS Campagins
project length
Ongoing
project length
Ongoing
industry
Health Supplements
industry
Health Supplements
Company size
15+ Employees
Company size
15+ Employees
Case study
DEOS
Project TYPE
TTS Campagins
project length
Ongoing
industry
Health Supplements
Company size
15+ Employees
$350k+ Sales Generated
50m+ Views
8.29% Click Through Rate
Summary
DEOS is an internal body deoderzier that is made of multiple antibacterial ingredients, killing bacteria internally and eliminating odor at the source.
The founder had owned multiple e-commerce brands on Amazon but wanted to expand DEOS to TTS.
The Goals:
Position DEOS to the top rank of the 'Deodorant' category on TTS
To leverage Spanish speaking content creators and create viral TTS campaigns to serve the 21% of the American population that are Spanish speaking
Create a tonne of viral angles that can be leveraged for organic TTS and TT UGC
Summary
DEOS is an internal body deoderzier that is made of multiple antibacterial ingredients, killing bacteria internally and eliminating odor at the source.
The founder had owned multiple e-commerce brands on Amazon but wanted to expand DEOS to TTS.
The Goals:
Position DEOS to the top rank of the 'Deodorant' category on TTS
To leverage Spanish speaking content creators and create viral TTS campaigns to serve the 21% of the American population that are Spanish speaking
Create a tonne of viral angles that can be leveraged for organic TTS and TT UGC
Summary
DEOS is an internal body deoderzier that is made of multiple antibacterial ingredients, killing bacteria internally and eliminating odor at the source.
The founder had owned multiple e-commerce brands on Amazon but wanted to expand DEOS to TTS.
The Goals:
Position DEOS to the top rank of the 'Deodorant' category on TTS
To leverage Spanish speaking content creators and create viral TTS campaigns to serve the 21% of the American population that are Spanish speaking
Create a tonne of viral angles that can be leveraged for organic TTS and TT UGC
Results
We took a real skin, unfiltered approach to build an authentic connection with our audience using anecdotal past experiences when it came to body odor, bad breath and stinky feet. We decided that Talking Head, Conspiracy Style, and Trends, were the best TikTok video format to leverage for our angles. We assigned 15 of our Spanish and English CCs to the campaign and they produced what can only be described as viral magic.
The Numbers:
1 brand for 'Deodorant' category on TTS
$350k in GMV in just 12 weeks
50m views all generated through organic TTS posts
We have now turned on GMV max ads for DEOS and they are getting a 8*ROAS on the organic TTS videos we created
Results
We took a real skin, unfiltered approach to build an authentic connection with our audience using anecdotal past experiences when it came to body odor, bad breath and stinky feet. We decided that Talking Head, Conspiracy Style, and Trends, were the best TikTok video format to leverage for our angles. We assigned 15 of our Spanish and English CCs to the campaign and they produced what can only be described as viral magic.
The Numbers:
1 brand for 'Deodorant' category on TTS
$350k in GMV in just 12 weeks
50m views all generated through organic TTS posts
We have now turned on GMV max ads for DEOS and they are getting a 8*ROAS on the organic TTS videos we created
Results
We took a real skin, unfiltered approach to build an authentic connection with our audience using anecdotal past experiences when it came to body odor, bad breath and stinky feet. We decided that Talking Head, Conspiracy Style, and Trends, were the best TikTok video format to leverage for our angles. We assigned 15 of our Spanish and English CCs to the campaign and they produced what can only be described as viral magic.
The Numbers:
1 brand for 'Deodorant' category on TTS
$350k in GMV in just 12 weeks
50m views all generated through organic TTS posts
We have now turned on GMV max ads for DEOS and they are getting a 8*ROAS on the organic TTS videos we created
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Ready to scale your brand on tts?
© TT Collective. All rights reserved.
Get started
Ready to scale your brand on tts?
© TT Collective. All rights reserved.
Get started
Ready to scale your brand on tts?
© TT Collective. All rights reserved.