Case study
NOBS Toothpaste Tablets
Project TYPE
Listing & TTS Campaigns
Project TYPE
Listing & TTS Campaigns
project length
Ongoing
project length
Ongoing
industry
Health Supplements
industry
Health Supplements
Company size
20+ employees
Company size
20+ employees
Case study
NOBS Toothpaste Tablets
Project TYPE
Listing & TTS Campaigns
project length
Ongoing
industry
Health Supplements
Company size
20+ employees
$298k+ Sales Generated
3M+ Views
7.67% Click Through Rate
Summary
NOBS is a fluoride free, remineralizing toothpaste tablet, that is on a mission to replace regular toothpaste.
NOBS were trying to achieve that ‘I’ve seen that brand everywhere’ kind of feeling but had yet to unlock TikTok Shop yet. They brought us on to lead the charge in fast tracking their TTS acquisition channel.
The Goals:
Create their TTS Seller account and optimize their SKU listings
Create a number of viral angles that can be leveraged for organic TTS and TT UGC
Increase their GMV through TTS
Summary
NOBS is a fluoride free, remineralizing toothpaste tablet, that is on a mission to replace regular toothpaste.
NOBS were trying to achieve that ‘I’ve seen that brand everywhere’ kind of feeling but had yet to unlock TikTok Shop yet. They brought us on to lead the charge in fast tracking their TTS acquisition channel.
The Goals:
Create their TTS Seller account and optimize their SKU listings
Create a number of viral angles that can be leveraged for organic TTS and TT UGC
Increase their GMV through TTS
Summary
NOBS is a fluoride free, remineralizing toothpaste tablet, that is on a mission to replace regular toothpaste.
NOBS were trying to achieve that ‘I’ve seen that brand everywhere’ kind of feeling but had yet to unlock TikTok Shop yet. They brought us on to lead the charge in fast tracking their TTS acquisition channel.
The Goals:
Create their TTS Seller account and optimize their SKU listings
Create a number of viral angles that can be leveraged for organic TTS and TT UGC
Increase their GMV through TTS
Results
Our team first concentrated on using NOBS existing creative assets to test a number of viral angles. Alongside GMV, we also wanted to find angles that had a high CTOR. After finding 5, we put the entire roster of our English and Spanish speaking content creators behind the angles, creating over 200 TTS videos.
NOBS was not only able to top the Toothpaste category on TTS, but it also became one of the best selling products on TTS in 2024!
The Numbers:
#1 brand for 'Toothpaste' category on TTS
$298k in GMV in just 12 weeks
3m views all generated through organic TTS posts
NOBS now leveraging the TT Collective for its UGC and VSL videos for TikTok and IG
Results
Our team first concentrated on using NOBS existing creative assets to test a number of viral angles. Alongside GMV, we also wanted to find angles that had a high CTOR. After finding 5, we put the entire roster of our English and Spanish speaking content creators behind the angles, creating over 200 TTS videos.
NOBS was not only able to top the Toothpaste category on TTS, but it also became one of the best selling products on TTS in 2024!
The Numbers:
#1 brand for 'Toothpaste' category on TTS
$298k in GMV in just 12 weeks
3m views all generated through organic TTS posts
NOBS now leveraging the TT Collective for its UGC and VSL videos for TikTok and IG
Results
Our team first concentrated on using NOBS existing creative assets to test a number of viral angles. Alongside GMV, we also wanted to find angles that had a high CTOR. After finding 5, we put the entire roster of our English and Spanish speaking content creators behind the angles, creating over 200 TTS videos.
NOBS was not only able to top the Toothpaste category on TTS, but it also became one of the best selling products on TTS in 2024!
The Numbers:
#1 brand for 'Toothpaste' category on TTS
$298k in GMV in just 12 weeks
3m views all generated through organic TTS posts
NOBS now leveraging the TT Collective for its UGC and VSL videos for TikTok and IG
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Ready to scale your brand on tts?
© TT Collective. All rights reserved.
Get started
Ready to scale your brand on tts?
© TT Collective. All rights reserved.
Get started
Ready to scale your brand on tts?
© TT Collective. All rights reserved.